Gemstra Blockchain-Integrated Ecosystem

Gemstra is a blockchain-integrated ecosystem for the social selling economy. Gemstra BOUTIQUES is our flagship marketplace that connects Brands and Sellers in social selling. The success of BOUTIQUES led us to build ASTRA - a blockchain platform to serve as technology infrastructure for retail merchants to join the social selling economy. Gemstra will make the BOUTIQUES marketplace software open source and create the Gemstra SDK so any merchant (retailer) can easily add a social selling channel to their business.

We liberate Social Selling

The commerce juggernaut.

Social selling is growing at an astounding rate. With a worldwide market over $180Billion (USD) growing 10% per year, social selling is poised to be the largest gig economy of the future. Industry leaders like Amway and Avon empower teams of independent sellers to earn income by sharing products they love through people they know. 120 million people worldwide benefit from social selling today with adoption accelerating as the social media gives them more reach than ever. Social selling is on pace to exceed $1 Trillion within 10 years, yet this growing industry is far from perfect.

Jay Cheng


Joseph Lau


Kevin Gambill


Janelle Mitchell


David Odere


James Kuo

President Epox International

Ivan Ramirez

Serial Entrepreneur

Connie Tang

President & CEO Princess House

Paul Sri

Blockchain Advisor

Steve Raack

Ex C.O.O. Of BeautyCounter

Ted Hong

Chief Marketing Officer

William Hsu

Co-Founder, Mucker Capital

Tudor Stomff

BountyHive CEO

Jun Hao


Naviin Kapoor


Hung Chih (Jason Hung)


Michael Terpin


Jeremy Khoo


  1. July 2008- Early Idea
    Envisioned ecommerce / marketplace disruption of direct selling industry.

  2. 2010- First Attempt
    Launch horizontal portfolio of ecommerce brands.

  3. 2013- Second Attempt
    Launch omni-channel single brand called JewelScent.

  4. May 2015- Pivot
    Start building the Gemstra Backoffice platform.

  5. May 2017- Alpha
    Gemstra Boutiques - centralized Merchant with decentralized Sellers and Brands.

  6. June 2017- Expand Vision
    Gemstra Token - economy to truly decentralize social selling economy.

  7. July 2017- Beta
    Gemstra Boutiques August 2017 Add 7 Brands to Gemstra Boutiques.

  8. September 2017- Proof of Concept
    Smart contract economy to transact retail sales between Seller > Merchant > Brand on ERC20.

  9. October 2017- Proof of Concept
    Customizable multi-level economics.

  10. June 2018- Broker-Dealer / Legal
    Established Broker - Dealer engagement with Entoro for STO offering and finalized legal for private Token Subscription Agreement and ICO.

  11. July 2018- Pre-ICO
    Prepare/Launch pre-sale for GMS token.

  12. October 2018 - GMS Token
    Add GMS Token support at checkout layer + Seller GMS withdrawal for commissions.

  13. November 2018- Public ICO
    Prepare/Launch public sale for GMS token.

  14. December 2018- End ICO
    Completion of the Public Sale/Distribution of tokens.